Before you begin selling information products on the Internet, you want to make sure you’re targeting a niche that will be profitable for you in the short and long-term. A niche just means your target audience, or a select group of people that have an interest in a certain topic.

Some niches, as you’ll discover, aren’t as profitable as others. You need to look at your audience and see if they’re willing (and able) to spend money for the solutions they’re seeking. Many niches are in the form of hobbyist who prefer to create their own products. Your information product can be a list of new ideas and techniques to improve their hobby.

For instance, golfers have deep pockets because the game of golf in itself is expensive. They’re also rabid fans of the game who would do anything to improve their score or beat their competitors on the links. Crafters love to create things. Research crafts and supply them with hard to find information that applies to their craft.

But another niche, such as single moms on a budget may not be willing to pay $67 for an information product showing them how to get organized. Sometimes it depends on the solution itself. Targeting this same niche of single moms, you may find some are willing to pay $47 for an eBook that shows them how to make more money working from home than they do in their regular 9-5 jobs.